Jessica Hoffhines Laursen is a Los Angeles-based apparel industry professional with a wide range of experience in multiple apparel categories such as activewear, sweaters & knits, seamless, dresses, denim, outerwear, and more.  With excellent critical thinking  and multi-tasking skills, she brings a positive and collaborative attitude to her teams.

​

As an Otis College of Art & Design graduate in Fashion Design with nearly 20 years of industry experience, she is highly skilled throughout the entire garment production process, from concept to final product.

​

    •  Trend forecasting

    •  Seasonal design direction

    •  Color palette design

    •  Digital & hand illustration

    •  Material sourcing & development

    •  Tech packs

    •  Vendor & factory communication

    •  Cost management

    •  Specs & fitting

​

She has also expanded her knowledge beyond the design table in areas such as:

​

    •  Graphic design

    •  Merchandising & assortments

    •  Sales & analytics

    •  Branding & marketing

    •  Event planning & trade shows

    •  Photoshoot production & art direction

    •  Styling

​

Personal hobbies and interests include tending to her plants and veggie garden, attending live music, sports and art shows, and participating as an active member of her Los Angeles neighborhood community with efforts to keep it clean and safe.

​

​

​